# Is a heat pump worth it in Wisconsin? Compare by electric utility

> As of November 2026: of 15 Wisconsin electric utilities, a heat pump comes out ahead at any quote for 3,
> it depends on quotes for 12, and like-for-like comes out ahead for 0
> (typical 1,800 sq ft home replacing both furnace and AC).

- Wisconsin average residential electricity: 18.8¢/kWh (EIA, last 12 months)
- Winter gas: $1.10/therm (EIA, Nov–Mar)
- Interactive page: https://meterwise.app/wi/

## What to know about the Wisconsin numbers

- **Rebates not checked yet**: We haven't checked heat pump rebates in Wisconsin yet, so the numbers here leave them out. Utility and state programs can take thousands off a heat pump, so ask your utility and your contractor what's available.
- **Some average prices**: 75% of Wisconsin ZIP codes here are priced on a current utility tariff; the rest use the utility's average price from the U.S. Energy Information Administration (about two years old). Each utility page says which.
- **Time-of-use rates**: One utility's tariff here charge different prices by time of day. We assume heating and cooling use is spread evenly across the day, which can be off if most of yours falls in peak hours.

## Utilities

"Heat pump vs. furnace + AC" is the heat pump's yearly running cost difference (− = cheaper to run).

| Utility | Price/kWh | vs. state | Default fuel | Heat pump vs. furnace + AC | Verdict |
|---|---|---|---|---|---|
| [Alliant Energy (Wisconsin Power & Light)](https://meterwise.app/wi/alliant-energy-wisconsin-power-and-light/heat-pump-vs-furnace/index.md) | 17.9¢ | -5% | gas | +$20 | depends on quotes |
| [We Energies (Wisconsin Electric Power)](https://meterwise.app/wi/we-energies-wisconsin-electric-power/heat-pump-vs-furnace/index.md) | 21.1¢ | +12% | gas | +$90 | depends on quotes |
| [Xcel Energy (Northern States Power Wisconsin)](https://meterwise.app/wi/xcel-energy-northern-states-power-wisconsin/heat-pump-vs-furnace/index.md) | 15.6¢ | -17% | gas | −$100 | depends on quotes |
| [WPS (Wisconsin Public Service)](https://meterwise.app/wi/wps-wisconsin-public-service/heat-pump-vs-furnace/index.md) | 16.1¢ | -14% | gas | −$80 | depends on quotes |
| [Madison Gas & Electric Co](https://meterwise.app/wi/madison-gas-and-electric-co/heat-pump-vs-furnace/index.md) | 20.3¢ | +8% | gas | +$120 | depends on quotes |
| [Adams-Columbia Electric Coop](https://meterwise.app/wi/adams-columbia-electric-coop/heat-pump-vs-furnace/index.md) | 17.6¢ | -6% | gas | +$30 | depends on quotes |
| [Scenic Rivers Energy Coop](https://meterwise.app/wi/scenic-rivers-energy-coop/heat-pump-vs-furnace/index.md) | 15.2¢ | -19% | gas | −$90 | depends on quotes |
| [Barron Electric Coop](https://meterwise.app/wi/barron-electric-coop/heat-pump-vs-furnace/index.md) | 15.7¢ | -16% | propane | −$1,000 | heat pump ahead at any quote |
| [Oakdale Electric Coop](https://meterwise.app/wi/oakdale-electric-coop/heat-pump-vs-furnace/index.md) | 15.9¢ | -16% | gas | −$140 | depends on quotes |
| [Rock Energy Cooperative](https://meterwise.app/wi/rock-energy-cooperative/heat-pump-vs-furnace/index.md) | 14.5¢ | -23% | gas | −$140 | depends on quotes |
| [Polk-Burnett Electric Coop](https://meterwise.app/wi/polk-burnett-electric-coop/heat-pump-vs-furnace/index.md) | 15.9¢ | -15% | gas | +$0 | depends on quotes |
| [Riverland Energy Cooperative](https://meterwise.app/wi/riverland-energy-cooperative/heat-pump-vs-furnace/index.md) | 16.3¢ | -13% | gas | −$0 | depends on quotes |
| [Dahlberg Light & Power Co](https://meterwise.app/wi/dahlberg-light-and-power-co/heat-pump-vs-furnace/index.md) | 12.6¢ | -33% | gas | −$170 | depends on quotes |
| [North Central Power Co Inc](https://meterwise.app/wi/north-central-power-co-inc/heat-pump-vs-furnace/index.md) | 15.7¢ | -16% | propane | −$880 | heat pump ahead at any quote |
| [Northwestern Wisconsin Elec Co](https://meterwise.app/wi/northwestern-wisconsin-elec-co/heat-pump-vs-furnace/index.md) | 13.8¢ | -26% | propane | −$920 | heat pump ahead at any quote |

Data: https://meterwise.app/data/v1/utilities.json · Method: https://meterwise.app/about/index.md